A perfect beard and moustache

THE GESTURES OF THE BEARDED GENTLEMAN

The daily care routine for the man who loves his beard consists of a combination of gestures and specific products that enhance the wellness aspect of the shaving experience.


Cleansing

  • Why brush before cleansing?
  • Begin by gently brushing the beard to remove dandruff and sebum and ensure that the skin is well-scrubbed, using a brush with firm bristles.
    Proceed by wetting the beard thoroughly before cleansing, applying shampoo & conditioner. Gently rub in and rinse with warm water, then dry well to remove most of the water still trapped in the hair.

    Shampoo

Nourishing

  • How do i nourish and keep the skin soft?
  • Apply a few drops of shaving oil. Its natural oils will enable you to restructure and soften the beard without making it oily, ensuring that it is easier to style. Pour a few drops onto the hands, rubbing well to warm up the oil and bring out its scent and properties. Apply it all over the beard, not forgetting the moustache. The oil must also touch and moisturise the skin underneath.

    Olio

Modelling

  • In this phase it is important to brush, not comb! The teeth of the comb, if too close together, could tear the hair out, unlike the brush, which is made of bristles that massage and caress the beard. The bristles help to spread and even out the oil previously applied. The result will be a clean, shiny, tidy beard. A desirable side effect is the skin massage incorporated in the process. The spiky bristles stimulate the skin concealed at different levels under the beard. It is therefore important to find a brush with bristles able to penetrate the beard.
  • A tip for all those with beards: treat yourself to a trip to your trusted barber at least once a month.

THE CELLA MILANO WORLD. Discover the tips and secrets of an ancient passion

The ritual of shaving

The ritual of shaving

The perfect shaving ritual for men consists of three different stages, designed to create sensations that engage both the body and the spirit.
A perfect beard and moustache

A perfect beard and moustache

The daily care routine for the man who loves his beard, consists of a combination of gestures and specific products that enhance the wellness aspect of the shaving experience.
Active ingredients

Active ingredients

We take the greatest care to accurately select the best quality ingredients used in our products.
Extra Extra Purissima

Extra Extra Purissima

Cella Milano shaving cream soap is still made today using the original production process that dates back to 1899.

FOLLOW US. EXPERIENCE CELLA MILANO

  • Taking to the stage for an all-Italian comedy

    Cella Milano takes centre stage in all the scenes of the film “Andiamo a quel Paese”, shot inside the barber’s shop, featuring Nino Frassica as barber extraordinaire. Vintage products and posters were used to optimise the effect of the retro scenery typical of historical Sicilian barber shops.

    Event details

  • Present at Culter Expo

    At Culter Expo in Novegro, Milan, the grand master Mastro Livi presented barbers Alberto Bottini of Atelier Bottini in Perugia and barber Piero Migliacci of Antica Barberia Peppino of Rome. They were available to treat visitors to excellent shaves using Cella Milano products.

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  • Photography Exhibition Sponsor

    Cella Milano sponsored the first edition of YOUR SHAPE, the photography exhibition by Roberto Clerici. This consisted of shots in which the beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms.

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  • Selected by Fattobene

    The platform, which has been seeking and promoting Italian items that have been around for generations since 2015, has selected Cella Milano as one of the archetypes of tradition not lost in time, which have maintained their status as household names in modern times.

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