Photography Exhibition Sponsor
YOUR SHAPE PHOTOGRAPHY EXHIBITION - VILLA REALE, MONZA
Cella Milano was the sponsor of the first edition of the photography exhibition by Roberto Chierici, curated by Erika Arosio, with the artistic direction of Robert Briscolini. The exhibition offered the visitor an opportunity to reflect on his or her own existence and its aesthetic expression. Indeed, each one of us has a particular shape, which does not always reflect our inner self, and is not always in line with our own idea of ourselves. But this shape can be modelled, choosing, changing and defining it with a beard. In the shots on display, Roberto Chierici has skilfully captured the essence of a male world in which the beard helps a man redesign his own shape. The beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms. The gestures and movements of the barber’s trade almost become demiurgical, rising to the status of a ritual. As well as being two of the finest barbers in Italy, Robert Briscolini and Giovanni Cibin of Italian Style are also true connoisseurs of the shaving ritual. The passion with which they take care of the customer as a man leads them to create different moods, where different eras and styles meet, bringing unique creations to life. The exhibition was held against the splendid backdrop of Villa Reale in Monza.