Photography Exhibition Sponsor

YOUR SHAPE PHOTOGRAPHY EXHIBITION - VILLA REALE, MONZA

Cella Milano was the sponsor of the first edition of the photography exhibition by Roberto Chierici, curated by Erika Arosio, with the artistic direction of Robert Briscolini. The exhibition offered the visitor an opportunity to reflect on his or her own existence and its aesthetic expression. Indeed, each one of us has a particular shape, which does not always reflect our inner self, and is not always in line with our own idea of ourselves. But this shape can be modelled, choosing, changing and defining it with a beard. In the shots on display, Roberto Chierici has skilfully captured the essence of a male world in which the beard helps a man redesign his own shape. The beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms. The gestures and movements of the barber’s trade almost become demiurgical, rising to the status of a ritual. As well as being two of the finest barbers in Italy, Robert Briscolini and Giovanni Cibin of Italian Style are also true connoisseurs of the shaving ritual. The passion with which they take care of the customer as a man leads them to create different moods, where different eras and styles meet, bringing unique creations to life. The exhibition was held against the splendid backdrop of Villa Reale in Monza.

mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-
mostra-fotografica-monza-

THE CELLA MILANO WORLD. Discover the tips and secrets of an ancient passion

The ritual of shaving

The ritual of shaving

The perfect shaving ritual for men consists of three different stages, designed to create sensations that engage both the body and the spirit.
A perfect beard and moustache

A perfect beard and moustache

The daily care routine for the man who loves his beard, consists of a combination of gestures and specific products that enhance the wellness aspect of the shaving experience.
Active ingredients

Active ingredients

We take the greatest care to accurately select the best quality ingredients used in our products.
Extra Extra Purissima

Extra Extra Purissima

Cella Milano shaving cream soap is still made today using the original production process that dates back to 1899.

FOLLOW US. EXPERIENCE CELLA MILANO

  • At the MoMa Design Store Soho New York

    Cella Milano arrives overseas at the MoMa Design Store in New York.
    In August and September 2019 a selection of Cella Milano products will be exhibited at the MoMa Design Store. 81 Spring Street, Soho New York
    Cella Milano is an icon of Italian style since 1899

    Event details

  • Taking to the stage for an all-Italian comedy

    Cella Milano takes centre stage in all the scenes of the film “Andiamo a quel Paese”, shot inside the barber’s shop, featuring Nino Frassica as barber extraordinaire. Vintage products and posters were used to optimise the effect of the retro scenery typical of historical Sicilian barber shops.

    Event details

  • Present at Culter Expo

    At Culter Expo in Novegro, Milan, the grand master Mastro Livi presented barbers Alberto Bottini of Atelier Bottini in Perugia and barber Piero Migliacci of Antica Barberia Peppino of Rome. They were available to treat visitors to excellent shaves using Cella Milano products.

    Event details

  • Photography Exhibition Sponsor

    Cella Milano sponsored the first edition of YOUR SHAPE, the photography exhibition by Roberto Clerici. This consisted of shots in which the beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms.

    Event details

  • Selected by Fattobene

    The platform, which has been seeking and promoting Italian items that have been around for generations since 2015, has selected Cella Milano as one of the archetypes of tradition not lost in time, which have maintained their status as household names in modern times.

    Event details