Cella Milano arrives overseas at the MoMa Design Store in New York.
In August and September 2019 a selection of Cella Milano products will be exhibited at the MoMa Design Store. 81 Spring Street, Soho New York
Cella Milano is an icon of Italian style since 1899
Cella Milano takes centre stage in all the scenes of the film “Andiamo a quel Paese”, shot inside the barber’s shop, featuring Nino Frassica as barber extraordinaire. Vintage products and posters were used to optimise the effect of the retro scenery typical of historical Sicilian barber shops.
At Culter Expo in Novegro, Milan, the grand master Mastro Livi presented barbers Alberto Bottini of Atelier Bottini in Perugia and barber Piero Migliacci of Antica Barberia Peppino of Rome. They were available to treat visitors to excellent shaves using Cella Milano products.
Cella Milano sponsored the first edition of YOUR SHAPE, the photography exhibition by Roberto Clerici. This consisted of shots in which the beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms.
The platform, which has been seeking and promoting Italian items that have been around for generations since 2015, has selected Cella Milano as one of the archetypes of tradition not lost in time, which have maintained their status as household names in modern times.