Present at Culter Expo

THE NOBLE ART OF THE BARBER MEETS MASTRO LIVI AND CELLA MILANO AT CULTER EXPO 2016

Mastro Livi, the famous Italian craftsman, internationally renowned for his freehand razors, knives and other shaving tools, will be attending the 13th edition of Culter Expo in Novegro (Milan), confirming his legendary presence at the most important national event dedicated to freehand knives and razors. A real barber’s shop has been set up for the occasion, and was at the disposal of all the fans of traditional luxury shaving in attendance.
The barber’s shop was set up partially using the furniture and accessories present in the famous private barber’s shop in the workshop in Perugia, including an original barber’s chair dating back to the early 1900s restored by Mastro Livi himself.

Visitors had the chance to marvel at the skill of Alberto Bottini, the famous perfumer, hairdresser and barber from Perugia, owner of the prestigious barber’s shop in Corso Vannucci and the perfume stores of the same name. And they also witnessed the mastery of another famous name from the industry, Piero Migliacci, owner of Antica Barberia Peppino in Via della Vita in Rome, renowned for his many TV appearances and his well-respected knowledge of the art of the barber. For the occasion, the two famous barbers used the new products of Cella Milano, and in particular the brand’s Pre-shave Gel for Sensitive Skin, Fast Cream with Almond Oil for an accurate shave, Shea Butter Aftershave Balm and Aftershave Lotion, as well as the ultra-famous “Extra Extra Purissima” Shaving Cream with almond oil.

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THE CELLA MILANO WORLD. Discover the tips and secrets of an ancient passion

The ritual of shaving

The ritual of shaving

The perfect shaving ritual for men consists of three different stages, designed to create sensations that engage both the body and the spirit.
A perfect beard and moustache

A perfect beard and moustache

The daily care routine for the man who loves his beard, consists of a combination of gestures and specific products that enhance the wellness aspect of the shaving experience.
Active ingredients

Active ingredients

We take the greatest care to accurately select the best quality ingredients used in our products.
Extra Extra Purissima

Extra Extra Purissima

Cella Milano shaving cream soap is still made today using the original production process that dates back to 1899.

FOLLOW US. EXPERIENCE CELLA MILANO

  • Taking to the stage for an all-Italian comedy

    Cella Milano takes centre stage in all the scenes of the film “Andiamo a quel Paese”, shot inside the barber’s shop, featuring Nino Frassica as barber extraordinaire. Vintage products and posters were used to optimise the effect of the retro scenery typical of historical Sicilian barber shops.

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  • Present at Culter Expo

    At Culter Expo in Novegro, Milan, the grand master Mastro Livi presented barbers Alberto Bottini of Atelier Bottini in Perugia and barber Piero Migliacci of Antica Barberia Peppino of Rome. They were available to treat visitors to excellent shaves using Cella Milano products.

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  • Photography Exhibition Sponsor

    Cella Milano sponsored the first edition of YOUR SHAPE, the photography exhibition by Roberto Clerici. This consisted of shots in which the beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms.

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  • Selected by Fattobene

    The platform, which has been seeking and promoting Italian items that have been around for generations since 2015, has selected Cella Milano as one of the archetypes of tradition not lost in time, which have maintained their status as household names in modern times.

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